What is a Customer Data Platform (CDP)?
A customer data platform (CDP) is a marketing-oriented software created to gather first-party customer data from multiple touchpoints to create profiles of each client in a user database. CDPs help marketing teams understand their potential clients and create better, user-focused and personalized experiences and campaigns.
A CDP compiles behavioral data, transactional data and demographic data. By tracking, managing, and analyzing consumer interactions marketing teams get a better understanding of the customer journey along with their preferences when purchasing a product or navigating an experience.
With Expresia’s CDP you get a unified completely AI / Machine Learning driven platform that identifies the user, as well as the content and experience that is being delivered to them in real-time under simple, transparent pricing.
What is a Product Information Management (PIM) system?
A product information management (PIM) system is a software that gathers and manages the product information of a business, ensuring the quality of data.
With a PIM system, users from all departments of your company can track and order their product data. A PIM system is frequently used in eCommerce, allowing the automation and organization of the product-related data, especially when you own a wide catalog that it's classified into different groups and updated frequently. A PIM is easily integrated into a DXP so you can provide and update information more efficiently.
What is an Enterprise Resource Planning (ERP) system?
An enterprise resource planning (ERP) system is a software used by businesses to properly execute and track daily operations and processes. An ERP is the core of a business, its central nervous system. It is responsible for gathering information from numerous origins and organizing it into one place. This information might come from sources such as the accounting department, project management, HR, supply chain, and any other area your business might have.
For example, when used in eCommerce, an ERP system is in charge of controlling the sales process and how it's sold across channels, which means that it is in permanent contact with the Product Information Management (PIM) System and keeps the information related to the pricing, inventory amounts, location of the product and the stockroom. DXPs with elegant integrations, such as Expresia, are capable of integrating in no time with your own ERPs and PIM systems, taking off your shoulder the tedious process of re-platforming.
What is a Customer Relationship Management (CRM) system?
A Customer Relationship Management (CRM) system is a solution for you to boost, manage and understand your business relations with clients. Understanding the ways of interaction with users allows you to optimize, improve and promote the business growth through the customer journey.
A CRM recollects data from potential and existing clients and tracks the touchpoints with your business, so you are able to make customer-center decisions and overview their preferences to create new and better strategies.
What is a Web Experience Management (WEM) platform?
A Web Experience Management (WEM) platform is an integrated collection of basic technologies that enable the creation, administration and distribution of digital experiences. A WEM platform keeps content within a shared repository, such as CMSs, with the differentiation being that WEM platforms split the content management from its distribution.
A WEM platform is a tool for you to manage an extended digital footprint with sophisticated and demanding needs from content creation, social media and strategic planning, combining in a website, text and interactive media.
What is Software as a Service (SaaS)?
SaaS, also known as Software as a Service, is an integrated software solution that provides cloud-based apps over the internet, without the need to install and maintain software, featuring a pay-for-use model, businesses can access a set of capabilities only with a browser. The software, middleware and infrastructure are managed by the provider, guaranteeing you security and app availability at accessible pricing.
A SaaS offers you multitenant architecture, tailored processes, access from any device, an easy-to-use interface and access to top-notch technology.
Expresia SaaS-based workspace is the place for teams of any size to meet and build their wildest ideas online. As a complete set of tools, it provides businesses with everything they need to imagine and build robust digital products and customer experiences, on a single unified platform.
With a SaaS, the costs decrease and digital transformation is de-risked. Maintenance, upgrades, and installation costs are saved since a SaaS is easily downloaded and you start to use it right away in a browser with a pay-as-you-go model. A SaaS not only saves money for your business but also time since you'll only need internet access and the maintenance issues will no longer be up to you, allowing you access from anywhere and the ability to easily scale.
What is PaaS?
Platform as a Service (PaaS) is a cloud development environment with a complete set of tools for devs to create, launch and administrate apps, supporting the lifecycle of web apps, from updates to testing and compilation. PaaS is provided by a third party, you access it over an internet connection and pay only for what you use.
Going to PaaS makes the building process of applications easier and faster for developers, reducing the amount of work invested in maintenance to avoid having to manage your own infrastructure, and keeping costs controlled and predictable if you don’t have in-house experts. Your business saves time and money by utilizing PaaS as the administration of the infrastructure, the middleware, the software development tools, and the database so your team can focus on managing the apps and services you develop.
With Expresia you get a managed cloud with 24/7 monitoring, security patches, updates, backups, autoscaling, and SSL certificates.
Ready to take the next step toward digital transformation?
Business success lies at the heart of digital transformation. With specially designed tools for developers, marketers, and business decision-makers, Expresia is the true collaboration hub for everyone engaged in creating customer-facing digital processes. This makes Expresia the ultimate platform for companies looking to create, build and lead in a digital-first future.
Learn more about Expresia and explore what we can do for your business and your digital transformation journey.
