Have you taken into consideration the digital operations of your commerce lately? Distributors, manufacturers, entrepreneurs, marketers, and all organizations with model transactions–whether they are B2B or B2C– expect their eCommerce platform to grow along with their business and overcome the ever-changing challenges the industry faces every day.
Although the eCommerce landscape is evolving constantly, it’s no secret the pandemic has increased the speed of digital transformation and a breaking tipping point has arrived. According to McKinsey, “at the organizations that experimented with new digital technologies during the crisis, and among those that invested more capital expenditures in digital technology than their peers did, executives are twice as likely to report outsize revenue growth than executives at other companies”, which means greater opportunities for business growth but it also means being left behind if you don’t digitalize on time.
Distributors and manufacturers are no longer doing business the same way they used to either. Distributors–the interaction point for manufacturer's clients– need to achieve a new efficient, personalized approach. But how? Well, a Digital Experience Platform (DXP). A DXP allows for high personalization, providing a whole new, innovative and user-friendly experience that helps distributors meet their business goals.
A DXP provides distributors:
- Overall eCommerce data
- Control of their inventory
- Ability to plug into their existing Enterprise Resource Planning (ERP) system or Warehouse Management Systems (WMS)
- An extended understanding and management of their relationship between inventory, eCommerce and sales
- Live tracking of the money flow in real-time with arguments based on data
There is no linear buying tendency in digital channels and eCommerce will only continue to grow. The omnichannel approach a DXP provides will guarantee the increasing success of your business and the ability to achieve a higher ROI. Besides, with more data to make wiser decisions and a platform that will grow with you, there won't be the need to re-platform when it's time to move to a bigger market or expand your offering, increasing not only the engagement with your customers but also conversion.
How do DXPs take eCommerce experiences to the next level?
How exactly can a DXP improve eCommerce and deliver better digital experiences to users, especially in a hypercompetitive environment?
Currently, cheaper prices or faster deliveries are no longer enough. Customers want a more personalized experience on all the devices they use to interact with your business, so at a certain point, the added value goes further than the product and involves the whole customer journey. This means you must ensure all of the touchpoints throughout the whole shopping process, from the first moment they interact with the product until it’s in their hands, it should feel personalized and talk directly to their needs.
A powerful DXP delivers the right tools for you to embrace eCommerce successfully and provide your customers with a top-notch, friendly and smooth digital experience.
