May 06, 2022
Expresia: A digital partnership built to perfection
BACKBONE's former LATAM CTO on achieving digital excellence
Achieving digital leadership
Expresia, the all-in-one SaaS Digital Experience Platform (DXP), is a proven technology that has achieved multiple successful implementations across various industries and businesses around the world. It allows agencies, software companies, developers, and marketers to offer projects that go beyond the unexpected, no matter how complex they may be. The best part? Expresia’s users, from developers to marketers, are supported by a high-level and multi-disciplinary team that harness their knowledge and industry best practices to help you deliver a digital-first asset.
Expresia is the best way to go if you’re thinking about digital transformation, whether implementing or migrating a technological platform or a digital ecosystem with implementations such as artificial intelligence, augmented reality, or any new trend you
Juan Camilo Martínez, former LATAM CTO at BACKBONE, a full-service digital transformation consultancy and partner of Expresia, has been using the platform and implementing it into his day-to-day work for almost two years now. With Expresia, he says, “you have full coverage from the business understanding stage up until the implementation and production stage, which means a full guarantee of the product materialization, whether it’s a platform or an end-to-end digital ecosystem.”
This final product can represent a return on investment (ROI) in terms of increased exposure and sales. And with Expresia DXP, Juan Camilo’s team is able to support clients after launch as they continue to grow their businesses.
Prior to joining BACKBONE, Juan Camilo worked with other digital technologies such as Magento. This robust, global platform allows you to execute multiple kinds of developments and eCommerce customizations. But even this large platform had its own issues with the complexity of the technology, which led to longer implementation times. It also came with a steep learning curve to understand its architecture. That’s why Juan Camilo was surprised to discover the ease and simplicity of Expresia.
We’ve said Expresia is a game-changer and here’s why. Expresia DXP is revolutionary thanks to its REST API. Expresia’s API is already deployed and can be used easily without the need for direct interaction with the database through SQL sentences. This usually expands the development time and implements stricter security controls.
“It’s surprising since it’s a huge discovery of the things you can do and the places you can reach with Expresia,” says Juan Camilo, “it is truly optimized and improves the development process of our clients’ projects with REST APIs and the simplicity and speed of Expresia’s development time”. This means faster time to market with safer projects with built-in basic features for data-search, such as filters, ordering, and interactions between data structures. Expresia also uses AWS infrastructure, one of the most secure and reliable Cloud options, which represents a huge guarantee for the clients for its high reliability, availability and performance levels.
Multi-integration capabilities with third-party applications
The Colnago project was a turning point for Juan Camilo and Expresia. It was an interesting, challenging project because it involved almost every digital implementation imaginable. It has integrated with all of the main worldwide payment methods, cryptocurrencies platforms and a blockchain system. Built as a B2C and a B2B model, it also included 3D representations and augmented reality (AR). Expresia works not only as a web platform for Colnago but also as the backend of its mobile application. Martinez says all of these implementations wouldn’t have been possible without Expresia’s technology and extensible API.
Expresia’s competitive advantage
On the other hand, Expresia’s core team is trained in clear development methodologies and best practices, which allows users to rely on the support and scalability they need. Our team is constantly improving the platform with new development functionalities and safeguards to make Expresia safer with consistent cyber-security releases and updates.
Expresia has core services such as eCommerce, content administration, dynamic data models, bundles, among others that make the development stage easier, more sustainable and faster than other platforms that need to develop these services from scratch or implement third-party services.
“Expresia is the best way to go if you’re thinking about digital transformation, whether implementing or migrating a technological platform or a digital ecosystem with implementations such as artificial intelligence, augmented reality, or any new trend you aim for,” says Juan Camilo, BACKBONE former LATAM CTO. With other platforms, a project with those specifications would take a year to implement, whereas Expresia can empower technical teams to accomplish complex projects in a matter of weeks to months.